What is an Advertising Agency?
In this article, we'll explore the business of advertising and what makes an advertising agency tick. We'll talk about research, media, and creative processes. Then we'll explore how an advertising agency can be beneficial for your business. And we'll discuss the different types of agencies. After reading this article, you should have a better understanding of what an advertising agency is and how it works. Creative Process The creative process of an advertising agency is an important part of any brand's marketing strategy. It combines the creativity of different creative minds to create an ad that speaks to the target market and captures the consumer's attention. The process begins with a great brief, a clear target market, and rich consumer insights. It continues with the brainstorming and writing down of ideas. After the brainstorming stage is complete, the team presents the client with several concepts that can be used to create the advertising ca